New York CNN —Move over vapes, Americans appear to have a new addiction: Zyn, a tobacco-free nicotine pouch product, that has exploded in sales over the past year. Philip Morris announced Thursday that it shipped about 350 million cans of Zyn in 2023, a whopping 62% growth compared to the previous year. Nicotine is very addictive and can harm young people’s developing brains, according to the US Centers for Disease Control and Prevention. However, like Juul, the popularity and growth of Zyn might face difficulties, in particular from US government. “Zyn is the next battle.”Despite the growth, shares of Phillip Morris declined 2% in early trading because of lower demand for cigarettes.

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Persons: Philip Morris, Chuck Schumer, Zyn, “, ” Schumer, “ Zyn, ”, Phillip Morris, Jacek Olczak, ” Olczak, CNN’s Carma Hassan Organizations: New, New York CNN, Marlboro, US Centers for Disease Control, FDA, Federal Trade Commission, Food and Drug Administration, Tobacco, Swedish Locations: New York, vapes, Marlboro